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Secondly Homes

Service · Data & analytics

Real estate data and analytics.

Your numbers on one screen, without an evening of spreadsheet work first.

See what is included
Typical timeline
3–6 weeks
You receive
12 deliverables
Built for
Investors, brokerages, managers
Exports
Always, in your format

What is included.

12 deliverables

Every engagement includes all of it. Nothing here is an upsell.

Bringing it together

  • Connections to systems you use
  • Data syncs between toolsEntered once, not three times
  • Listing feeds in and out
  • MLS and portal data

Seeing it

  • Portfolio dashboard
  • Comps and pricing views
  • Arrears and occupancy
  • Freshness shown per figureLive and stale never look alike

Sending it

  • Scheduled reports
  • Exports for lenders and accountants
  • Alerts on thresholds
  • Written handover

You already have the numbers. They are in a portal, a bank feed, a management system and a spreadsheet somebody maintains.

How it goes.

4 steps

  1. Week 1

    Find the question

    Not what data you have — what you want to know on a Monday.

    You get The shortlist

  2. Week 2

    Follow the numbers home

    Where each figure lives and how far it can be trusted.

    You get Source map

  3. Weeks 3–4

    One screen

    The first dashboard answers the first question properly.

    You get Live dashboard

  4. Weeks 5–6

    Automate the boring part

    Once the numbers are trusted, the report sends itself.

    You get Scheduled reporting

Whether this is for you.

Working with us

One dashboard you open on Mondays

A platform and a training programme

Weeks

Quarters

Stale figures are labelled stale

Everything looks equally live

We know the property sources

You explain the industry first

Exports built in from day one

Exports as a phase two

Where we have done this.

Questions.

If yours is not here, ask it on a call. We would rather answer it than have you guess.

The data

Where does the data come from?

The systems you already use, plus whatever listing or market sources you have rights to. We connect to what you have rather than asking you to move everything somewhere new first. We do not resell data you are not entitled to, and if a source you want requires a licence we will tell you before quoting.

How current is it?

As current as the source allows — some feeds update within minutes, others overnight, and a few only when somebody exports a file. The important part is that the screen tells you which is which. A figure that is a day old is labelled as a day old, so it is never mistaken for a live one.

What if our data is a mess?

It usually is, and that is a normal part of the job rather than a reason not to start. Tracing where each figure actually lives and how reliable it is takes up a good share of the early work. Where numbers disagree between systems we will show you, and you decide which one is the truth.

Using it

Can we export it?

Yes. Anything on a dashboard can be exported or scheduled out as a file, because at some point a lender, an accountant or an investor will ask for it in their own format. That is built in from the start rather than added later.

Can you predict the market?

No, and anyone who says otherwise is selling something. We will build comps, trends and what your own portfolio is doing. Turning that into a forecast is your judgement, informed by better numbers than you had before.

Is this not just a spreadsheet?

Often it could be, and we will say so. A spreadsheet stops being enough when more than one person edits it at once, when a mistake is expensive, or when producing the monthly version eats a day of somebody's time. If none of those are true, save your money.

Tell us what is eating your week.

contact@secondlyhomes.com

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